两分钟训练：从橄榄球赛制中感悟到如何使你的团队在运营中取胜The Two Minute Drill : Lessons for Rapid Organizational Improvement from America's Greatest Game snb txt 网盘 pdf kindle 2025 lit 下载

Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Bogged down by sluggish business practices that stifle change, they are unable to pick up the pace when necessary to score and win. The Two-Minute Drill translates football’s lessons for business leaders who want to succeed

in today’s competitive marketplace. The book clearly shows what it takes to accelerate change and improvement within any type of organization.

Foreword (Marvin Lewis)

Prologue: Speed and Execution Are the Keys to Success

1 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football

　Football Example: UT vs Pitt, 2003

　Business Example: Problems with Six-Sigma

2 You Are the Quarterback: Leading Your Organization to Improve

　Football Example: Broncos vs Browns, 1987: "The Drive"

　Business Example: Poor leadership at a distribution center

3 Know the Score and Define Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve?

　Football Example: USC vs Notre Dame, 2005

　Business Example: Improving new product delivery time and quality

4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change

　Football Example: Dolphins vs Jets, 1994

　Business Example: Improving a company’s price-quoting system

5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change

　Football Example: Patriots vs Panthers, 2004 Super Bowl

　Business Example: Natural gas shortage crisis

6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan

　Football Example: 49ers vs Bengals, 1989 Super Bowl

　Business Example: TMS Engineering

7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement

　Football Example: Titans vs Rams, 2000 Super Bowl

　Business Example: CTSK Industries' cost-cutting measures

8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success

　Football Example: Kentucky vs LSU, 2002

　Business Example: Kingswood Valley Healthcare

9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future

　Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006

　Business Example: Tri-X Corporation

Epilogue: Winning Is Better than Losing

Endnotes

Acknowledgments

About the Authors

Index

Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrep

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Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Bogged down by sluggish business practices that stifle change, they are unable to pick up the pace when necessary to score and win. The Two-Minute Drill translates football’s lessons for business leaders who want to succeed in today’s competitive marketplace. The book clearly shows what it takes to accelerate change and improvement within any type of organization.