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内容简介:
Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person.
Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of.
Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.
书籍目录:
Introduction
Whv Would the Marketing Man Behind America’SMost Productive Company Reveal the Secrets of HisSuccess?
1.Steven Who?
Even if You Weren't Popular in Hilgh School,DidnMake Straight A's,and Didn’t Make the FootballTeam,You Can Still Achieve Phenomenal Success
2.Youkk Fired!
Failure...the Most Often Missed Key tO
Extraordinary Success
3.“You ll Never Succeed”and Other ObservatiOIlSof MY Former C0rIx Corporale Bosses
Whep to Listen and When to Ignore the Advice and
Assessments of Others
4. A Man Named Bob
Everyone Needs a Mentor... Here's How to Get th~ Right One
Strategies and Tips for Identifying and Recruiting
Mentors
5. Commitment a~l(l Mot ivali(m
Two Factors That Are More Important Than
Credentials or Resumes
Strategies and Tips for Identifying and Recruiting th,
Right Partners
6.That Woman in the Supermarket"
The Critical Foundation of Selling or Persuading
Strategies and Tips for Creating Irresistible Sales
Presentations and Ad Campaigns
7.ttow to Hit a Lot of tIome Runs in Anythin You Do
Taking Swings and Lots of Them!
8.Shooting for the Moon
9.Getting Rich While Having Fun
10.Greative Alternatives
11.Billion-ollar Steps to Instant Selling and Persuading
12.Maximizing Minutes and Multiplying Resourees
13.Keys to Stellar Success
14.Why ATCs Success Rale Is 135 Times
Epilogue
Appedix
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书籍介绍
Steve Scott held and lost nine jobs in his first six years after college. He was told more than once that he would never succeed. Yet this former corporate failure not only became a multimillionaire himself, more than forty others have become millionaires as a result of the efforts and advice of Steve and his partners. Ordinary people just like you, including a housewife, a makeup artist, a hair stylist, a salesman, a teacher, a convenience store clerk, a marriage counsellor, a carpenter, a doctor, a dog trainer, a former P.E. teacher, to name a few.Not Simply a Book about Making MillionsA Book about Achieving Incredible Degrees of Success This book is not a guide to making millions, although its insights and advice could certainly result in that. It's not a book about theories. Instead, it's a step-by-step guide to success -- success in any field, at any age. It tracks Steve Scott's life from mediocre high school student to a corporate failure to number-one marketing entrepreneur in the United States. It shows how a "nobody" who couldn't even afford to pay for his first child's birth could create more than a dozen record-breaking companies in completely different industries, selling over one billion dollars in products.Unlike Any Success or Business Book You've Ever Read This book doesn't stop with general principles or psychological motivation, but instead gives specific tasks you can instantly apply to your personal or business life.Your Personal Notebook for SuccessEach chapter ends with a section that leads the reader through a step-by-step process that can result in greater success than he or she has ever experienced. The Notebook for Success provides a guide that can be used by anyone from a high school student to the CEO of a Fortune 500 company. You'll understand why Steve Scott firmly believes that ANYONE can significantly increase his or her "batting averages" in any area of life and break through the barriers that separate mediocrity from phenomenal success -- barriers imposed by others or even by ourselves.If you want to achieve a higher degree of success than you've ever thought possible, this book will become the most important book on success you, your employees, and your children will ever read.
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